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The Declining Consumer Confidence in Banks in Uganda

Consumer confidence in a bank is vital in the development of a business relationship; attraction of new consumers and retention of old ones, reduction of financial loss costs, transactional legal costs, and litigiousness.

The finest Sunday morning it was. I had just begun my chores when I received a call from Yohanah, my longtime client’s only son. I did not pick up his call. I intended to return the call at 1:00 PM. He called incessantly.

Suddenly, I had an inner dialogue, “…

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